Niche 5 Real Estate Marketing Options

Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will concentrate briefly, on some of the options, in terns of how houses might be marketed, why one might be better than another (in certain circumstances), cost factors, effectiveness, and usage. There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information – driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let’s review 5 marketing options.


1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it’s time – consuming, and somewhat limiting!2. Direct marketing: Some of these include using postcards, flyers, door hangers, for – sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct – to – home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today’s buyers pay less and less attention to these, than in the past!4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency’s own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang – for – the – buck, in terms of marketing real estate, today!


5. Social Media: Social Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.The bottom line is, a real estate agent must know, understand, and use the best marketing tools available, to sell a particular house. Dependent on type, price, niche, location, etc, the options often vary.

Niche What Role Do Boardrooms Play For Start-Ups?

Starting a business today has never been easier. The internet and other technological advances now make it possible for startups to compete at the same level with established brands in their niches. Most of these emerging ventures are technology based and they are not constrained by issues, such as physical assets, office space, and personnel.However, the importance of the boardroom still remains as it allows entrepreneurs to brainstorm and also meet their clients in a professional setting. Employees in most startups communicate remotely through Skype, video conferencing and other tools, which means there is no need for large office space. This is where renting a meeting venue becomes critical.While leveraging modern technology is an innovative way to keep in touch, you must also appreciate the role of formal meetings. For instance, a new client would like to meet in person and because you don’t have enough office room, renting conference rooms becomes a great idea. There are many other reasons why these rentals are important for new companies and they include:

Creating a professional outlook: Every client wants to get a first impression of your operations. If you don’t have an immaculate space for such a face-to-face meet, you can lose a lot of contracts. Luckily, hotels and other premises now provide affordable rooms for rental and they are equipped to look like a traditional boardroom. The idea is to give an office atmosphere away from the office and allow meaningful discussions.
Modern technology: These meeting rooms are equipped with state-of-the-art technology to allow seamless communication and interaction. There are projectors, video conferencing facilities, printers, whiteboards, Wi-Fi connection and other fixtures to ensure everyone concerned is connected even when they are not present.
Affordability: Buying real estate in any city is an expensive affair, which will deplete much of the startup capital. Renting out a boardroom solves this problem. This venue is available on a need-to basis. You only pay when you use the room thus saving your company a lot of money.
Building your reputation: By providing a favorable environment for your business, you will gradually earn the trust of new clients. This is something most new firms struggle with and it has been cited as a major cause of failure. You need to earn the trust of every stakeholder be it an investor, supplier or client.


Tailor-made solutions: You can easily create the same atmosphere you have at your company by branding the space with your colors and messages. Most hotels assist in doing this and they have affordable packages to suit new companies.

A professionally equipped meeting room has high-quality furniture and communication gadgets to facilitate easier communication. It is a more affordable option to building your own meeting space.